GRAPHIC DESIGN CAREERS
2D/3D Graphic Artist
Designs detailed graphic artwork for web, print, and other media use.
Strategizes and manages creative solutions for clients.
Designs and produces book covers and inner page layouts, creating the look and feel of a printed volume.
Brand Identity Designer
Creates the message for a company and/or its clients, including logos and advertising materials.
Manages all creative projects and staff.
Desktop Publishers electronically design and produce printed materials such as advertisements, brochures and newsletters. Consults with clients or supervisor to evaluate individual project needs; prepares cost and time estimates for projects; and reviews printed material to ensure quality control. Requires basic design ability and knowledge of word processing and desktop publishing programs.
Creates and modifies print and web images, including photographs, using software tools. May have basic drawing skills combined with knowledge of design programs such as Photoshop, Illustrator, Freehand, Fireworks and Dreamweaver. Requires strong artistic ability and technical skills.
Digital Imaging Specialist
Digital Imaging Specialists are also known as Modern Day Darkroom Assistants. These individuals know how to correct color balance, set shadows, and “clean-up” an image at the professional photographic level within the digital environment. Digital Imaging Specialists are often required to know a great deal about cameras, scanners, and other digital photography equipment. They should also possess digital illustration skills, creative problem solving skills, and an acute eye for color, tonal levels, and graphic composition. Working knowledge of Photography, studio lighting and grip work is highly beneficial. Strong Adobe Illustrator and Adobe Photoshop Skills are usually imperative.
Manages the graphics, art assets, and digital video content to create the infrastructure necessary for interactive media productions on DVD.
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
Graphic Designers provide visual solutions to communicate specific messages. Depending on the job, a Graphic Designer may be required to know varying software applications or production techniques. Yet it is universally essential that Graphic Designers have a strong sense of concept development, layout composition, color theory and typography. A Graphic Designer may be responsible for developing presentations, brochures, advertisements, catalogs, direct mail pieces, logos, packaging, web sites or other multimedia materials.
Graphics Marketing Coordinator
Graphics marketing coordinators create, design, and organize graphics representations that visually communicate data. Set up marketing pitches, create catalogs displaying products, and be able to show the consumer what you are offering.
The Graphic / Web Designer is responsible for the concept and execution of visual layouts, web pages, and various print and electronic design projects.
Illustrators conceptualize, paint and draw new images used in a variety of materials and publications. Specialized illustrators may possess expertise in areas such as technical, medical, architectural, scientific and cartoon illustrations. Requires artistic talent and knowledge of design programs such as Illustrator or Freehand and Photoshop.
A Logo designer captures the essence of a company in a single icon. Good icons should possess scalability. Proficiency using vector applications is an absolute must. Most employers require that logo designers know Adobe Illustrator and/or Macromedia Freehand. Logos should also be built so that they can be saved in several different file formats and manipulated easily. A solid Logo Design communicates a company identity – simply, clearly, powerfully. A good logo designer should be detailed-oriented, flexible, have strong design, illustration and creative problem solving skills.
Marketing Managers are responsible for conducting and evaluating market research for a product or service. Reports are usually then generated and prepared for presentation. Marketing managers are usually in charge of designing, writing, and overseeing the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides. Negotiating with vendors and contractors to coordinate media costs, placement, and scheduling can often be a part of a Marketing Manager’s job requirements. They are also often in charge of developing advertising campaigns for various media; may design layouts and prepare copy.
Creates and designs marketing materials such as catalogs, brochures, flyers and program and media guides.
Uses computers to create the art, graphic design, animated images, or special effects seen in a variety of media productions, including movies, television, and computer games.
Multimedia Designers often work as part of a team to create rich web sites, CD-Roms, DVDs or exhibition materials. Regardless of the medium they work in, they should be familiar with a variety of story telling tools, such as graphics, sound, video and animation. Some Multimedia Designer positions include creating interactive learning modules, games, advertising campaigns, marketing materials, online communities and intranet systems. Strong creative skills combined with extensive knowledge of design software and programming languages such as ActionScript and dynamic (D) HTML are essential.
New Media Specialist
New media specialists often create graphic effects that enrich multimedia products, including narration, 3D animation, sound effects and progress reporting. Expert knowledge in Photoshop, Illustrator, PowerPoint, Flash and Dreamweaver is usually required. An ability to produce for various media channels such as web, print, and multimedia is beneficial. New Media Specialists should also have a great understanding of html, dynamic html, and Actionscript.
Packaging Designers create effective packaging which promotes brand integrity and helps ensure premium product positioning in the marketplace. They must have a strong understanding of package-oriented production and printing processes. They are often required to have keen presentation and managerial skills and should be familiar with Adobe InDesign, Adobe Photoshop, and Adobe Illustrator.
Prepress specialists are able to verify the preparedness of a document before going to a vendor for printing. Includes checking colors, gathering fonts, color finishes, as well as other print industry foundations.
Production Artists must be highly organized and able to work efficiently on multiple projects to meet tight deadlines. They need to implement quick revisions to match a client’s, Art Director’s or Senior Designer’s requests. Print-oriented Production Artists are often required to have software training in QuarkXPress, Adobe Illustrator, and Adobe Photoshop. Experience proofing, preflighting, preparing and press checking files are also extremely beneficial for print Production Artists. Multimedia and Web savvy Production Artists should have extensive knowledge of Photoshop, Illustrator, Image Ready and Flash. They should be familiar with image compression, file correction, and optimization techniques.
Production Coordinators provide logistical support to production department. Duties may include tracking and scheduling projects; filing summary reports; archiving and pre-flight formatting of collateral; and invoice management. Requires strong organizational skills and keen eye for detail, as well as knowledge of Adobe InDesign, Adobe Photoshop, Adobe Illustrator or Freehand and project management software.
Production Directors oversee production within an advertising agency or company. Duties include those listed for Production Managers, but require more work experience for each function. Manages staff and systems of production departments; oversees information and cost management; and develops, maintains and enables foundations processes and policies consistent with company interests. The Production Director is also responsible for both short and long term production strategy planning, ensuring that the most current and efficient production strategies are in place. Software skills and work flow familiarity requirements may range, depending on the job.
Production Managers supervise the production of a variety of projects. Their duties can include project planning, workflow management, vendor negotiations, print buying, cost control, quality control, press checks, and logistical coordination. They often supervise traffic coordinators and print buyers; may manage small design studio. Expertise in both analog and digital technologies, familiarity with design software applications and project management experience is required. Software skills and work flow familiarity requirements may range, depending on the job.
Sketches director’s ideas for shots, camera angles, camera placement, and action into a series of scenes similar to a comic strip layout.
Type Designers create unique fonts so that words will have a strong visual impact in addition to their implied meanings. Responsibilities include setting and changing type foundations and helping clients to stand out by using “one of a kind” fonts in their designs. Type Designers have invented everything from “bread & butter” fonts like Helvetica, which spurred the san serif revolution, to the most esoteric and unique font creations.