The creative exhibition currently on display at the Mission Valley Library presents several of the book cover projects assigned to students as part of the Graphic Design/Multimedia program at Platt College San Diego. Modernistic Volumes showcases a selection of innovative and experimental cover redesign case studies using Vector Graphics curated by our Vector Graphics teacher Julio Frizza and Head Librarian, Nicole Lewis.
The goal of this assignment is to challenge the students to recreate or redesign the front cover of existing books from any genre or target audience, yet solely amassing vector elements—without incorporating photographic references. Reduction (how the design looks as a thumbnail) is also crucial, as more people view these designs at booksellers online, or browsing through libraries with cell phones. Strong titles, originality, skilled composition, engaging graphics, enticing colors, and well executed notions were the driving forces behind their creative concepts.
Whether a new or old book, ultimately the cover does not try to tell us the whole story, rather it invites the readers to open the book; recover the old; uncover what is hidden; and discover something modernistic. If you’re looking for an inspiring showcase of Platt College graphic design talent, we invite you to stop by the Mission Valley Library now until the month of December.
The Mission Valley Library, located by the Qualcomm Stadium and Ikea, with the San Diego River as it’s backdrop, was designed by architect Rob W. Quigley. The library houses three permanent art installations by local artist Joyce Cutler-Shaw, commissioned by the City of San Diego: the Sycamore Canopy columns, the staircase railings of “Wild Grasses”, and “The Sycamore Leaf Cascade” in the Children’s room. Coincidentally, Julio Frizza, our Adobe Illustrator teacher, helped translate Cutler-Shaw’s drawings into metal and Plexiglas, by tracing her sketches into vectors using Illustrator.
The digital paths were then used to cut the metal plates used in the columns, as well as the leaf shapes used for the “Leaf Cascade.” The Library received an Orchid Award from the San Diego Chapter of the American Institute of Architects for “Best Institutional Design” and “Best Divine Details” for the 8 lighted tree columns and art installations throughout the facility.
More artwork from the exhibition can be found through our Facebook album below!
Learn how to become a graphic designer like these creative students by enrolling in our media arts degree program. Click here to schedule a tour or request a brochure.