With so many eye-popping websites online right now, it’s hard to say which are the best – but we’ll take a stab at it! Here’s our top 20 of (some of) the most beautiful websites online today and what makes them so stunning.
ETQ is a shoe company, and it uses bare backgrounds and wonderfully shot, detailed photographs to truly highlight their products. Visit the site to see how ordinary items can look extraordinary when the right photography, lighting, and design come into play. Simple but effect text animations help highlight each product. All of these factors allow for the site’s very minimalistic e-commerce design to work beautifully for visitors.
While providing thorough information about their business set, this design is simple, but remains attractive, strategically using appealing, colorful images blurred to set off the company’s marketing verbiage. The scrolling design is soothing, allowing visuals to fade in and out, and presenting visitors with an integrated, responsive experience. The footer uses shapes and graphics to tie the entire design together.
Kenshoo’s website proves that they understand design trends; they’ve mastered the microinteraction and made navigation wonderfully simple. The site is also truly beautiful, making it stand alone visually as it delivers information simply and effectively. The design also proves that the business has value to add, as a marketing firm, by using its information delivery system to maintain web traffic on the site and display things in a eye-catching manner.
Product designer Mikiya Kobayashi creates stunning photographs of his product work and his website is fueled by them. The cleverness of the site’s design, though, is in how subtly it allows the visitor to simply take in the work while maintaining some interactive features such as simple animations and the ability to scroll to see different perspectives on the same product, all with smooth transitions throughout the site.
With great attention to mobile users and high quality photography, this site is a winner in terms of being on point with trends and visuals. There are so many different facets to this site, as you get the sense of being on a travel site, a blog, and an e-commerce site within seconds. This one is also very easy to navigate on almost any device.
Desktime, a shared space and coworking directory, utilizes a clean and organized user interface, which gives information that users would be looking forcing them to search or click.
Just scroll and enjoy lots of pleasantly placed white space, simple graphics, microinteractions, and a coordinated color scheme that is calming yet interesting and helps provide information as the main concentration.
This fantastic educational site uses customized illustrations and animations to help provide a visual history of global climate change, in something that reads similar to a storyboard format. Following interactive trends and a user experience focus, the site allows users to sit back and enjoy with very little clicking. Strong indication of an action is shown by the usage of animations and icons.
Utilizing a web trend of parallax elements, this page brings storytelling elements and navigation together into one immersive experience. One of the best parts of this site is its seamless integration of animation and photography.
Easter Egg – Check the source code for a little ‘hi’ from the creator.
One of the reasons one would travel to Switzerland is surely the breathtaking scenery, and the SWISS airlines site takes you over the Swiss Alps as you browse.
With a beautiful color palette, this site has great responsiveness and accessibility. Information is clearly accessible and navigable, which is just what you need when you’re looking in a panic for information on your flight 5 minutes before you have to board. In this sense Virgin is a real trailblazer among airlines, and in web design, too.
This website uses photography that’s very warm and personal placed against a cooler color scheme. Sections of content all placed inside a block layout, resulting in a unique yet familiar look in the Metro style that is user friendly and eye-catching with easy to read elements. A constant header at the top of the screen makes it easy to explore and return to previous navigations.
This immersive virtual reality experience really makes you feel like you’re there in the studio, using a 360 experience that can be witnessed using Google Cardboard as well as a regular desktop. Users are able to watch videos and mix music inside, creating a very untypical web experience. You’ll love the time you spend here even if you’re not a hardcore fan.
This site is easy to use, and although it looks just as simple and buttoned down as you’d expect, it’s far simpler to navigate than most of its peers. This site provides clear visual differences between articles to help differentiate all of the elements going on while still allowing room for the developers to provide a different experience with each visit. Kudos for good navigation.
With a simple base color scheme, this site makes the most out of simplistic hover animations that reveal exciting colors paired with sharp photography. Even the monochrome images are lovely to look at because there is such a sense of style in their arrangement, utilizing another block stacked layout. Scrolling shows a more in-depth aspect of the business with visuals and a clean layout.
Khan Academy is masterful with its communication of information in multiple ways. It uses everything from animations and talks to straight quizzes and statistics to get the learning mission done, and done in bold, colorful style. The site is also well organized and user-friendly enough to be great even for younger kids, even across the device spectrum.
This is one of the best examples of a grid structure website we’ve seen, maintaining the right balance between the grid and a pleasing visual hierarchy. This is also a great place to see beautiful images and big typography used to excellent effect.
This site wins for its hexagons alone, which, for whatever reason, look far more appealing than the basic squares and circles that grace most sites. Combined with the site’s flat design (not to mention the canine team member photos) and beautiful layout spacing, this is a great result.
The first thing you notice about this site is its four column landing page and easy navigability, which is provided within the context of each column; a unique experience. Next you’ll enjoy the parallax scrolling and various micro interactions which make for a great user experience.
This fantastically talented Canadian photographer has his own artistry on his side, to be sure, but his site is also perfectly designed to show off his work. His photographic style is surreal, and the site’s flat design is the perfect counterpoint for that look. The use of unique hover animations helps add depth to his landing page, and the horizontal scrolling provides a feeling similar to that of being in a gallery.
This is one of the best uses of flat illustration going at the moment, working beautifully without any 3D settings at all and using customized SVG illustrations and icons, all while utilizing CSS animations. The color scheme is also truly engaging, working in perfect harmony with the white space of the site.
These websites stand out among the rest for so many reasons. They all feature stunning photography, interesting micro interactions and other user experience features, scrolling that’s a soothing part of the experience rather than an annoyance, and a simple, clean navigability. They are all also perfectly designed to present the reason they exist: the products, people, or services they’re showcasing. For overall aesthetic appeal and fantastic functionality, these are the top 20 most beautiful websites online today.