User Experience Design at Platt: The Big Picture
June 6th, 2014 | Natasha Englehardt
Web Design for Usability at Platt CollegePlatt College Web Design teacher, Melissa Cabral, discusses the Bachelor Degree class Web Design for Usability. In this class web students step away from the world of code to focus on another important aspect of the web design process, the user experience. When it comes to web design, it may be easy to create something that looks nice, but the ultimate goal should be to create a website or app that users love. How often do you find yourself pulling up Instagram or Facebook throughout your day on your phone? These applications are great examples of keeping users engaged and active through smart design and ease of usability. For the final project in Melissa’s class students are asked to come up with a compelling reason and purpose for people to use their site. Platt College students Patricia Totemeier and Brooke Hartwell had a great idea to create a website for girls who love fashion but may not have the budget to spend money on new clothes every week. Brooke, who is also a fashion model, came up with the concept for their site called Model to Model, where girls can create profiles to either rent out clothes from their closet for profit, or rent designer clothes without emptying their wallets. By using a free software called Invision , students are able to create a prototype of their website. This allows them to get instant feedback from real users and test their concept on people who are not web designers which helps them problem solve and come up with creative solutions for their design. Another way the students learn to get helpful feedback for free is through the website Usabilityhub.com that will also give you analytics and feedback using a karma system. By reviewing other designers projects and work, you are able to receive reviews as well. A great aspect of our User Experience Design class is that students who may enjoy the idea of studying web design but are not too code savvy may enjoy learning more about user experience design.