For graphic designers, social media is an opportunity or a challenge, and possibly even an intimidating problem to be overcome. However, it can’t be ignored. There is a symbiotic relationship between graphic design and social media. If you manage to master that balanced relationship, you can enhance your creative work as well as your success as a practical businessperson. Great design boosts social media engagement You can use your graphic… Read More
The Difference Between Vector Graphics and Raster Graphics
If you’re new to the study of design you may still be fuzzy on the difference between vector graphics and raster graphics. In fact, sometimes the explanation of the difference can feel more complicated than the question! However, today we’ll banish confusion forever as we explain the difference between vector graphics and raster graphics in a way that’s easy to understand. Read on and you’ll always choose the right tool… Read More
Film and Society: How Films Impact Society and Popular Culture
There’s no question that watching films can help us escape our everyday lives. However, all kinds of films impact our society and popular culture. Here are some great examples of films that have changed our lives outside the theater in tangible ways. Fight Club inspired fight clubs in real life Fight Club (1999) told the story of a man who vents his frustrations about his boring, mainstream life by joining… Read More
15 Photography Terms and Techniques Every Photographer Should Know
Understanding common photography terms, definitions, techniques, and lingo is the first step towards improving your skills as a photographer. While there are hundreds of terms associated with the art of photography, we at Platt College feel that these 15 terms will set the foundation for beginners. 15 Photography Terms and Techniques Every Photographer Should Know by Platt College San Diego Platt College San Diego will be offering individual, non-credit extension… Read More
The Most Popular Logos in the United States
What are the most popular logos in the United States today? This isn’t an easy question to answer, and everyone has different ideas. As advertising and marketing grow ever more competitive, brands compete for recognition, and we each see hundreds of logos every day. However, we gave it a shot. Here are the most popular logos in the United States, according to us. Target The distinctive flat design, bright red… Read More
Top Web Design Trends for 2017
It’s February 2017, and that means it’s time for us to dazzle you with our insight into the world of web design. So here they are, the top web design trends for 2017: the best of what will dominate websites this year and the trends that are going to fizzle. Emphasis on content This year websites are going to lose or deemphasize distracting clutter like ads, popups, signup boxes, endless buttons,… Read More
A Day in the Life of a Creative Director
Have you ever wondered exactly what a creative director does? Being the creative director of a successful agency is the ultimate goal of many designers, and for good reason. It takes all of the creativity, talent, and drive that are necessary to succeed in design, plus high levels of organization. Here is some sage advice from a few people who are already working as creative directors; heed their words to… Read More
Why Lighting Is So Important During a Production
There are so many moving parts when it comes to video production that it’s easy for beginners to forget some of them. Lighting is one of the core components of video production that is often forgotten, yet is absolutely essential. One of the first things low budget shoots cut or overlook is lighting, and it’s no coincidence that bad lighting is one of the easiest tells when it comes to… Read More
Developing a Character: From Idea to Design
Taking an idea and transforming it into a full-blown character isn’t easy. Even established creatives with years of experience can get hung up trying to create new characters that have just the right look and feel to tell the story they’re hoping to tell. Great artists make this process look effortless, but in truth it’s anything but. However, if you keep these basic rules in mind, developing a character from… Read More
Introduction to Raster Graphics
If you’re going to work in web design, you need to understand raster graphics. Of course you get a truly in-depth education in raster graphics when you pursue a program in web design, but to pique your interest, we’ve created this brief introduction to raster graphics. Here are the basics of raster graphics to get you hooked on the subject. Raster images Raster images, also called raster graphics or bitmap… Read More
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